The Darrow Difference

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Our Strategies Win Clients & Our Results Keep Them Around

As an expert in assisting companies across all market capitalizations with their investor relations through a myriad of stock market cycles and industry trends, Darrow Associates has found that many public companies commonly overlook basic tenets, which are integral in developing an investment community following and achieving and maintaining an appropriate share price valuation. Our Differentiators draw on our focused and experienced approach to advising our clients and implementing long term oriented IR programs to deliver sustained benefits for our clients and their respective shareholders.

For micro- and small-cap companies in particular, there is generally more volatility in share trading activity and financial performance for small cap companies. An effective investor relations program should factor in the associated ebb and flow of investor interest. Darrow Associates targets complementary investor groups to limit trading volatility, enable greater upside upon recoveries and reduce the impact of periods in decline. In 2017, the average share price performance on an annualized basis for all Darrow Associates clients was 43.9%, as compared with 13.5% for the Russell 2000.

Our Differentiators

The Darrow Difference is taking a practical approach to building out and executing your IR strategy. Many IR agencies have a tendency to list numerous goals and objectives but seldom live up to the hype or measure effectiveness. We ensure success by starting with well-defined goals and measurable milestones including, but not limited to:

Improving investor perception of your company and building credibility
Expanding the shareholder base by targeting appropriate Institutional investors while maintaining a retail investor component as appropriate
Attaining sell-side analyst coverage
Appreciation of share price while maintaining and/or increasing current level of trading volume
Increasing equity valuation in excess of operating profit growth
Demonstrable ROI in IR program
Capital Markets Influences — decreasing the cost of capital and improving access to capital
“We outwork, outhustle and outperform our competition. We go far beyond the “job description” for every client and we care about the business success for each of our clients. We never take for granted the trust that our clients and that our contacts place in us. At Darrow Associates, integrity, professionalism and commitment are our highest priorities in everything we do.”
-Peter Seltzberg, Managing Director of Darrow Associates

Our Program Management Continuum

Our Value Proposition

Our dedicated team of senior-level practitioners bring more experience to our clients than nearly every other investor relations consulting firms. We have proven execution skills with demonstrated results across a variety of industries. Darrow Associates leverages its proprietary database of contacts and combines it with the IR industry’s leading and most extensive investment community database to deliver an exceptionally large universe of potential investors for our clients.

We ensure that none of our consultants are overloaded, with each handling a few clients at a time. Our goal remains simple: deliver exceptional service to a concentrated base of clients in select industries where we have domain expertise in order to build strong, long lasting relationships. With Darrow Associates, you will never be “just a client.”

The Investor Life Cycle IR Strategy ™

Darrow Associates has pioneered a revolutionary practice that takes business and market volatility into account and delivers beyond the core competencies of most singularly-focused IR strategies.

This program is called the Investor Life Cycle IR Strategy™ and transcends the notion that public companies – regardless of their size and the exchanges on which they trade – fit a specific investor profile. Moreover, the strategy is intended to identify and implement outreach initiatives targeting complementary investor groups to replenish the “shareholder pipeline.”

Companies who choose Darrow Associates get more than exemplary service, we initiate a partnership that extends beyond mere business expectations. Our high-level, one-on-one approach has allowed us to implement successful and award winning IR programs across several markets, including the telecommunications, technology and media (TMT), healthcare, retail, industrial and business service industries.

Our clients know that we’ll not only give them the attention they deserve, but that we’ll use any tool at our disposal to get the job done. This includes consulting, writing, investment community marketing, media, capital markets assistance, business analysis, and creative strategies to both capitalize on opportunities and better withstand market challenges. It’s this patented (we’re not joking) approach coupled with our pragmatic mindset that has allowed us to develop and maintain key investment community and industry relevant relationships – contacts that no one but Darrow Associates brings to the table.

Why Companies Choose Darrow Associates

Companies who choose Darrow Associates get more than exemplary service, we initiate a partnership that extends beyond mere business expectations. Our high-level, one-on-one approach has allowed us to implement successful and award winning IR programs across several markets, including the telecommunications, technology and media (TMT), healthcare, retail, industrial and business service industries.

Our clients know that we’ll not only give them the attention they deserve, but that we’ll use any tool at our disposal to get the job done. This includes consulting, writing, investment community marketing, media, capital markets assistance, business analysis, and creative strategies to both capitalize on opportunities and better withstand market challenges. It’s this patented (we’re not joking) approach coupled with our pragmatic mindset that has allowed us to develop and maintain key investment community and industry relevant relationships – contacts that no one but Darrow Associates brings to the table.